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CASE STUDY • 2025
Apparel Design & Art Direction/ 2025
CLUB NOIR // CONCEPTUAL KIT & APPAREL
Full bespoke football kit capsule with thermo-reactive silicone crests, custom vector numbers, and studio lookbook.
Apparel DesignSport & FashionTypographyLookbookAnalog Film
[ 01 // CREATIVE DIRECTION & RATIONALE ]
PROJECT MANIFESTO & CONCEPT
Match kit collection (Home / Away / Pre-Match) merging technical recycled jacquard fibers with high-fashion tailoring.
The club emblem reacts to athletic body heat, revealing subtle topographic wave patterns under intense physical exertion. Shot entirely on 120mm medium format analog film.
Art Direction & Honors
Project executed as part of Lounes Studio's continuous research into kinetic sports biomechanics and Swiss brutalist graphic design.
Technical Specifications
Year / Timeline2025
DisciplineApparel Design & Art Direction
Medium & OutputTechnical Jacquard Knit, 3D Silicone Transfer, 120mm Film Lookbook
Custom TypographyCustom Club Sans & Neue Haas Grotesk
Context / ExhibitionCapsule Collection & Campaign Direction
Curated Color System
#000000
#FFFFFF
#64748B
#0EA5E9
Inquire on this Project
Interested in commissioning a similar sports film, identity, or editorial campaign?
Request Project Brief[ 02 // VISUAL ARCHIVE & STILLS ]
PROJECT GALLERY & CINEMA STILLS
STILL #2 • DETAIL35MM • RESOLUTION
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